Media blog 1 - exam

  Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? They create meaning in pieces of media texts and communicates different ideas to an audience. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? In this example it shows how editing can create different meanings through rerepresentation as it could frame Middleton to have a drinking problem or just having a drink depending on the editing. 3) Summarise the section 'The how, who and why of media representation' in 50 words. When looking at representations in media texts we should look at how, who and why they have been represented like this as producers consider their audience, genre, narrative and institutional remit. After this consideration, producers use a variety of media lan...

  Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 128: Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets.  You can  find it online here - you'll need to log in using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated? Regulations are rules that media industries need to follow to operate fairly. 2) What is OFCOM responsible for? OFCOM regulates broadcast media such as TV and radio. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? I think the most important are the watershed, protecting children and impartiality. I believe out of the 9 broadcasting codes, these three consider the safety of audiences more compared to the other broadcasting codes. 4) Do you agree with OFC...

Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits are changing, meaning PSB has to adapt. 2) Read page 4. How has TV viewing changed in recent years?  Fewer people now watch live television as people want to watch at a time that is suitable for them. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  People value the trustworthiness of PSB and its values. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.  the BBC’s revenues from the licence fee have fallen by an average of 4% each year This shows how each year the audience of PBS, like the BBC, falls perhaps due ...

  1) What does the term 'Cultural Industries' actually refer to? This refers to the creation, production and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? He identifies that societies in which cultural industries are highly profitable tend to to be societies where large companies make a lot of profit. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? Companies compete with other companies so they do this to secure and satisfy audiences by making shocking content that is unique compared to their competitors. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? Risky business, creativity versus commerce, high production costs and low reproduction costs, semi-public goods. 5) Why are so many cultural industries a 'risky busines...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: You are able to analyse media products to a satisfactory standard whilst applying knowledge and understanding if media terminology EBI:  1) Revise narrative codes (Todorovs, Propps). These were missing for Q1. 2)Q3 was about genre - revise genre theories - make flash cards  15/29 (D) 2)  Read  the mark scheme carefully (this will be posted on your  Google Classroom . Identify at least  one  potential point that you missed out on for each question in the assessment. Q3) Abercrombie states genre permits the creation and maintenance of a loyal audience. Q1) Narative codes suggesting  action and violence - genre of order (Shatz) Q2) Both products show how society plays a role in shaping peoples lives 3) Read this  exemplar response  from a previous Year 12 (an A grade) - note this was a slightly di...

  Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research  any one  of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. I researched about National Amusements and found that the have many subsidiaries related to cinemas. Furthermore, they own paramount pictures which is vertical integration as they have their own production company to produce films or shows. 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. I agree as it prevents audiences from getting information or entertainment fr...