Psychographics: presentation - https://docs.google.com/presentation/d/1-EUuWYnDKN03a8vsqqsr_UoZ6wuP6xWHrj1D_sEgU8A/edit?usp=sharing
Who you are working with: Maya
The psychographic group you are researching: Aspirers
Introduce your example couple that represents your group: The Kardashians
1) Make up their names: Kim, Kylie
2) Where do they work/study? Both went to high school, but Kim went to university for law.
3) What do they do in their spare time? Shopping or posting on social media.
Now suggest their media consumption:
Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
They may watch the news online on social media like on twitter.
Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
Netflix, mainstream streaming sites or watching films in indeprendt cinemas.
Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Instagram and Twitter. They own the latest technology, like the newest iPhone.
1) Media Factsheet
1) How is audience defined in the Factsheet?
The general term for individual people who consume a media product.
2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes?
Gen Z mainly consumed online videos, online TV and video games media products.
3) How do media companies target and measure their audience in the digital age?
They rely on other organisations to tell them what their audience consumes on a regular basis and provide content nd media products based on that to attract their audience.
4) What did the NRS used to do and what does PAMCO do now?
The NRS used to collect demographic information on audiences who read newspapers, but after being taken over by PAMCO, it collects information on audiences who consume not only print but also digital magazines and newspapers.
5) How are demographics and psychographics defined in the factsheet?
Demographics looks at set and simple information, whereas psychographics looks at the lifestyle of an audience
6) Now read the rest of the factsheet - we'll be studying these theories over the next few lessons. Choose one audience theory you think is interesting and explain why.
I think social learning theory is going to be interesting as it teaches us how the media influences the behaviour of people. It's even more interesting as there has been a study conducted to prove this.
2) Psychographics presentation and reflection
1) Post the details from your psychographics presentation (details in the blogpost above) to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).
2) Reflect on what you have learned about psychographics. Which psychographic groups do you feel best fit YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.
I think that I am an aspirer as I enjoy having products that look aesthetically pleasing around me. I learnt that psychographics is a more fluid and accurate way to target audiences as they have a variety of options that fit any lifestyle.
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