Media blog 1 - exam

Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. They use Uses and Gratifications in their narrative as the Marmite Gene Project focuses on entertaining audiences which makes them interested about how the product is really like. 2) What persuasive techniques are used by the Marmite advert? During the 1970s it was marketed as a family product which suggests that everyone is using the product in their daily life. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? That advertising seeks to...

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)   Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism: Factsheet questions and film trailer analysis 7)   Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19)  Representing our...

Task 1: Media Magazine article Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you: We all construct an image to communicate who we are. I think therefore I am: In the past, our social status defined our identity and groups we are in From citizen to consumer: Products sold to audiences were marketed as it being something they needed and wanted. The rise of the individual: People began to go against conservative values of the past and express individuality  Branding and life style: Brands started associating personality with a product 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? This expression means that modern media prefers a products aesthetics rathe...

  Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. In this world, ideology of the people is seen to be controlled by those in power.  2) What view of capitalist ideology is presented in the Hunger Games films? It presents the capitalist view as greedy as the Hunger Games shows the significant difference between the poor and rich which overall presents the capitalist ideology as negative. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It suggests that the media can embed fear or any ideologies into the audiences as in the films they record executions to maintain fear in the people.   4) What is  YOUR  op...

  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Beyoncé “Why Don’t you Love me?” And Pan An. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? I believe that it shows that sexism still exists and feminism is still needed to stop woman from being sexualised for the “male gaze”. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism: A movement aimed at defining, establishing and defending women's rights and equality to men. Post-feminism – An ideology in culture and  society that society is...

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? After experiencing sexism herself, and realising its a problem for everyone, she created the website so people can share their experiences. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It proves that feminism is still needed as it shows the various negative encounters women go through. 3) Why was new technology essential to the success of the Everyday Sexism project? It uses the internet so that people around the world can take part. 4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the future of feminism? I believe that feminism will still be needed in the future as changing a societal view that women should take a “compliment” would take years and thing...