Media blog 1 - exam

  Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? As a cutting edge and progressive men's fashion magazine. 2) What does the media kit suggest about masculinity?  Masculinity is evolving and becoming the centre of global pop culture. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. £7.7k average annual spend of fashion - upper class as they can afford to spend a lot of money on fashion 61% ABC1 - most of the audience is upper class £1.2k average annual spend on beauty - audiences also believe masculinity is changing 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? They host events about stars who are moving the culture forward and are changing the way we think. This suggests that their audiences want change and believe in modern masculinity. 5) Still on page 3, what d...

Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest - This links to out CSPs as they are interesting to most audiences as they have information about celebrities and general fashion. Special Interest - This also links to the CSPs as the fashion side, which focuses on high end brands, is targeted to a smaller, more sophisticated audiences. Professional - I think these CSPs may link to this genre as it may be targeted to those in the fashion industry. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They seek audiences who are achievers and seekers and do this by carefully selecting their cover stars. They also mention a variety of topics in their coverlines such as politi...

  Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Colour Scheme: Red and black here connotes a sense of rebellion but also femininity as red has been associated with romance. Makeup:  Her makeup is simple connoti...

1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Repair its relationship with Black consumers after a racist scandal about rapper SZA but also spread awareness on the influence Black culture has on mainstream beauty. 2) What scenes from the advert are highlighted as particularly significant in the articles? A white person applying a cut crease, three drag queens doing their make up. This is significant as it highlights how double consciousness works in a modern society where there is racial harmony. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN Hulu, HBO Max. 4) Why does the Refinery29 article...

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief that native people are inferior to white colonizers. 2) Now look at the second page. What is postcolonialism?  The lasting impact of colonialism on modern society. 3) How does Paul Gilroy suggest postcolonialism influences British culture? It has caused the criminalization of immigrants as they cannot come to terms that their previous power is not the same anymore. 4) What is 'othering'? When we identify something as being different or alien from out society.  5) What examples of 'othering' are provided by the article? Labelling others as "illegal immi...