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GQ - Language & Representation blog tasks

Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest - This links to out CSPs as they are interesting to most audiences as they have information about celebrities and general fashion. Special Interest - This also links to the CSPs as the fashion side, which focuses on high end brands, is targeted to a smaller, more sophisticated audiences. Professional - I think these CSPs may link to this genre as it may be targeted to those in the fashion industry. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They seek audiences who are achievers and seekers and do this by carefully selecting their cover stars. They also mention a variety of topics in their coverlines such as politi...
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Magazine practical task

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  Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Colour Scheme: Red and black here connotes a sense of rebellion but also femininity as red has been associated with romance. Makeup:  Her makeup is simple connoti...
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Advertising and Marketing index

1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP
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Blog tasks: Sephora Black Beauty Is Beauty CSP

Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Repair its relationship with Black consumers after a racist scandal about rapper SZA but also spread awareness on the influence Black culture has on mainstream beauty. 2) What scenes from the advert are highlighted as particularly significant in the articles? A white person applying a cut crease, three drag queens doing their make up. This is significant as it highlights how double consciousness works in a modern society where there is racial harmony. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN Hulu, HBO Max. 4) Why does the Refinery29 article...
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Introduction to Postcolonialism: blog tasks

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief that native people are inferior to white colonizers. 2) Now look at the second page. What is postcolonialism?  The lasting impact of colonialism on modern society. 3) How does Paul Gilroy suggest postcolonialism influences British culture? It has caused the criminalization of immigrants as they cannot come to terms that their previous power is not the same anymore. 4) What is 'othering'? When we identify something as being different or alien from out society.  5) What examples of 'othering' are provided by the article? Labelling others as "illegal immi...
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Score advert and wider reading

Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Women are represented as objects and the Score advert reflects this as the women in the image are shown as prizes for his new hair. 2) What representations of women were found in post-war British advertising campaigns? Women were represented as a domestic house wife who works to care for her husband. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? Yo...
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Gender, identity and advertising: blog tasks

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? He gives examples of girl boss icons and men being more open and sensitive to their problems. 2) How does Gauntlett suggest the media influences the way we construct our own identities? The media allows us the pick and choose things that form our identity.  3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Older generations are less tolerant to liberal values in comparison to younger generations. Whether it's good or not depends on a persons political or personal views. 4) Why does Gauntlett suggest that masculin...
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