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Clay Shirky: End of audience blog tasks

Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The internet is open to innovation such as emails for easy communication, searching up things on websites for information, Spotify and YouTube as sources for entertainment.  2) What are the negatives or dangers linked to the development of the internet? The internet is dangerous due to its lack of regulations and moderation. For example, spamming of scams but also harmful images of child abuse and other dangerous content. Due to a lack of mod...
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Magazines: final index

  1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 5) Magazines: The Gentlewoman - Language and Representations 7) Magazines: Industries - the appeal of print and independent magazines 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 6) Magazines: The Gentlewoman - Audience and Industries
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Industries: the appeal of print - blog tasks

1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? An independent print magazine is defined as being   “published without the financial support of a large corporation or institution in which the makers control publication and distribution…“independent” in spirit due to a maverick editor or publisher who leads the magazine in an exploratory, noncommercial direction” (Thomas 2007 40). 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Hamilton (2013) suggests “ A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” Meaning print magazine isn’t truly dying out as independent magazines are still thriving and growing in this form. 3) Why does the article suggest that independent m...
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Y12 Media exam: Paper 1: Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).  WWW: Sanjivani, a very good performance overall for this paper. Your Q1 was very detailed and demonstrates strong ability to analyse an unseen text. EBI: Not enough development for Q2 - you need to respond more to key words in the question. Some gaps in knowledge with media terminology e.g. Q5.  Mark: 29 Grade: B 2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory: • this advertisement makes heavy use of what Neale describes as ‘instances of repetition’, where  familiar tropes and imagery are used to engage w...
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The Gentlewoman: Audience and Industries blog tasks

1) Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  The magazines style has a minimalistic art house style acts as a bold statement that focuses on success which is different from typical traditional women's life style and fashion magazines which have complex designs.  2) What representations are offered in the Gentlewoman?   A wide range of representations of womanhood are used in The Gentlewoman which either reinforce or subverts stereotypes and gender performativity as the magazine is about modern society but also is a life stye magazine about how women should conduct their lives.  3) List the key statistics in the article on the average reader of the magazine.  - Readers average salary of £87k - 61% of readers are age...
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Magazines: The Gentlewoman - Language and Representations

Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The font choice of sans serif reflects modernist approaches and values whereas the serif font, which is still used,  reflects tradition and class the the featured celebrity has and that the brand still reinforces traditional roles while still having a modern outlook on society. 2) How does the cover subvert conventional magazine cover design? The magazine cover design features bright and vibrant colour scheme subverts typical conventions of magazines. This allows it to stand out as something different to drag in and anchor a new audience rather then the typical consumers of the average lifestyle magazine.  3) Write an analysis of the central image. The central image of Scarlett Johansson features a close up of her face and makeup which is slightly tilted. The focus of makeup reinforces femininity and the 80s pop art as the makeup could be seen as an exaggeration of usual make...
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Advertising & Marketing assessment learner response

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question) WWW: Clear knowledge and understanding of post colonial ideas which you consider with the Sephora cast. Attempt to build arguments and judgements.  EBI 1: More embedded media theories, ideas on power and ideology  EBI 2: Too general and repetitive, little theory included, analysis is too descriptive and doesn't focus on the why EB1 3 : Develop the "to what extent" part - give another side to the argument?  2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. 1) Snatched, paparazzi style shot – over-exposed subject, celebrity (intertextuality), Black tie as a phallic object (Mulvey) – being grabbed by female model 2) Representation of w...
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