Media blog 1 - exam

  1) OSP: Clay Shirky - End of Audience blog tasks 2) OSP: Influencers and celebrity culture 3) OSP: Taylor Swift CSP - Language and Representations 4) OSP: Taylor Swift CSP - Audience and Industries   5) Baseline Assessment learner response 6) OSP: Postcolonial theory - Gilroy and diasporic identity 7) OSP: The Voice - blog case study

  Language and contexts Homepage Go to the Voice homepage and answer the following: 1) What news website key conventions can you find on the Voice homepage? - Top bar menu - insight into content that is both hard and soft news - Search icon - eases audiences to find content - Advert (job opportunity at The Voice) - support their community  - Soft news dominates the home page which celebrates success of the black community - Hard news still valued in this community which subverts the idea race and class are merged as it shows deprivation does not equal to lack of education - Thumbnail - attempts to hold interest through digital content "clickbait"  2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? The top bar menu features news sports and lifestyle before important issues. This may suggest that the values of the Voice focus on the successes of the black community rather than the losses and ...

  Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can access it online here using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? He suggests racial identities are historically constructed and that racism causes race. He argues against ethnic absolutism as it counters his argument that racism causes race. 2) What does Gilroy suggest regarding the causes and history of racism? Gilroy suggests that racism occurs due to  colonisation, slavery, nation philosophies and consumer capitalism.  3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is the idea that humans are part of different ethnic compartments, with race as the bases of human differentiation. Gilroy i...

  Background and audience wider reading Read this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? - Julia Fox and her fandom (@JuliaFoxSource who is her biggest fan account) - Ariana Grande - Arianators  - Cardi B - Bardigang - Lady Gaga - Little Monsters 2) Why did Taylor Swift run into trouble with her fanbase?  When Swift's presale for her concert came out, Swifties (her fan base) were locked out of Ticketmaster's system which left Swifties to be disappointed.  3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  They reinforce Shirky's ideas of "end of audience" as stan accounts produce their own content and news related to a celebrity which may not be filtered or professional. Furthermore, stan accounts act as unpaid advertising which reflects the blur of content and promotion. Additionally, the news and content ...