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The Gentlewoman: Audience and Industries blog tasks

1) Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  The magazines style has a minimalistic art house style acts as a bold statement that focuses on success which is different from typical traditional women's life style and fashion magazines which have complex designs.  2) What representations are offered in the Gentlewoman?   A wide range of representations of womanhood are used in The Gentlewoman which either reinforce or subverts stereotypes and gender performativity as the magazine is about modern society but also is a life stye magazine about how women should conduct their lives.  3) List the key statistics in the article on the average reader of the magazine.  - Readers average salary of £87k - 61% of readers are age...

Magazines: The Gentlewoman - Language and Representations

Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The font choice of sans serif reflects modernist approaches and values whereas the serif font, which is still used,  reflects tradition and class the the featured celebrity has and that the brand still reinforces traditional roles while still having a modern outlook on society. 2) How does the cover subvert conventional magazine cover design? The magazine cover design features bright and vibrant colour scheme subverts typical conventions of magazines. This allows it to stand out as something different to drag in and anchor a new audience rather then the typical consumers of the average lifestyle magazine.  3) Write an analysis of the central image. The central image of Scarlett Johansson features a close up of her face and makeup which is slightly tilted. The focus of makeup reinforces femininity and the 80s pop art as the makeup could be seen as an exaggeration of usual make...

Advertising & Marketing assessment learner response

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question) WWW: Clear knowledge and understanding of post colonial ideas which you consider with the Sephora cast. Attempt to build arguments and judgements.  EBI 1: More embedded media theories, ideas on power and ideology  EBI 2: Too general and repetitive, little theory included, analysis is too descriptive and doesn't focus on the why EB1 3 : Develop the "to what extent" part - give another side to the argument?  2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. 1) Snatched, paparazzi style shot – over-exposed subject, celebrity (intertextuality), Black tie as a phallic object (Mulvey) – being grabbed by female model 2) Representation of w...

Magazine cover learner response

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1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI. You don't need to include a mark or grade if you don't want to. Mark out of 15 for Media Language: 14 Estimated A Level Coursework grade: A* WWW: Sanjivani, you’ve produced an excellent Teen Vogue magazine production. You have really considered the aesthetic of the branding through careful and detailed research and planning as evidenced by your blogpost. Your application of knowledge and understanding of media language has been demonstrated through your choice of cover model’s costume, setting and cover lines which all reinforce the magazine’s focus and target audience. EBI: Quite difficult considering how well you’ve done but I would consider the wording of your main cover line – not entirely sold on the ‘what’s latest this season’ I think this could be reworded and snappier to entice a younger ta...

GQ - Audience & Industries blog tasks

  Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? The GQ media kit is described as a cutting edge and progressive men's fashion magazine. It also states GQ to have " print excellence across journalism, photography and design". 2) What does the media kit suggest about masculinity?  The GQ kit describes Masculinity is evolving and becoming the centre of global pop culture. Furthermore, it explains how masculinity is a community for people to exchange ideas around fashion and cultural entertainment.  3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. - £7.7k average annual spend of fashion - upper class as they can afford to spend a lot of money on fashion - 61% ABC1 - most of the audience is upper class - £1.2k average annual spend on beauty - audiences also believe masculinity is changing - 61% AB1  This reflects how GQ's audienc...

GQ - Language & Representation blog tasks

Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest - This links to out CSPs as they are interesting to most audiences as they have information about celebrities and general fashion. Special Interest - This also links to the CSPs as the fashion side, which focuses on high end brands, is targeted to a smaller, more sophisticated audiences. Professional - I think these CSPs may link to this genre as it may be targeted to those in the fashion industry. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They seek audiences who are achievers and seekers and do this by carefully selecting their cover stars. They also mention a variety of topics in their coverlines such as politi...