Influencers and celebrity culture: blog tasks
1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube has democratised media creativity as ordinary users are now able to upload their own content and become prosumers (producers and consumers). This means everyone can become producers due to social media allowing for audiences to easily create content. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? YouTube and social media act as a form of " Americanisation" or cultural imperialism as they make up majority of the internet and therefore influence and share US cultural references, language and attitudes. 3) How do influencers reinforce c...