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Magazines: The Gentlewoman - Language and Representations

Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? Sans serif font reflects modernist approaches and values whereas the serif font reflects tradition and class the the featured celebrity has. 2) How does the cover subvert conventional magazine cover design? Bright and vibrant colour scheme subverts typical conventions of magazines. 3) Write an analysis of the central image. The central image of Scarlett Johansson features a close up of her face and makeup which is slightly tilted. The focus of makeup reinforces femininity and the 80s pop art as the makeup could be seen as an exaggeration of usual makeup. 4) What representations of gender and celebrity can be found on this front cover? Female celebrities are a source of empowerment for other women and act as a role model.  5) What gender and representation theories can we apply to this cover of the Gentlewoman?  Gender is a performance - reflected in the exaggerated makeup tha...

Advertising & Marketing assessment learner response

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question) WWW: Clear knowledge and understanding of post colonial ideas which you consider with the Sephora cast. Attempt to build arguments and judgements.  EBI: More embedded theories, too general and repetitive in places, analysis is under developed - focus more on why? 2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. 1) Snatched, paparazzi style shot – over-exposed subject, celebrity (intertextuality), Black tie as a phallic object (Mulvey) – being grabbed by female model 2) Representation of women in the Score advert reflects the changing role of women in the 1960s to some extent. This is no longer the stereotypical 1950s housewife but still a re...

Learner response blog tasks

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1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI. You don't need to include a mark or grade if you don't want to. Mark out of 15 for Media Language: 14 Estimated A Level Coursework grade: A* WWW: Sanjivani, you’ve produced an excellent Teen Vogue magazine production. You have really considered the aesthetic of the branding through careful and detailed research and planning as evidenced by your blogpost. Your application of knowledge and understanding of media language has been demonstrated through your choice of cover model’s costume, setting and cover lines which all reinforce the magazine’s focus and target audience. EBI: Quite difficult considering how well you’ve done but I would consider the wording of your main cover line – not entirely sold on the ‘what’s latest this season’ I think this could be reworded and snappier to entice a younger ta...

GQ - Audience & Industries blog tasks

  Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? As a cutting edge and progressive men's fashion magazine. 2) What does the media kit suggest about masculinity?  Masculinity is evolving and becoming the centre of global pop culture. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. £7.7k average annual spend of fashion - upper class as they can afford to spend a lot of money on fashion 61% ABC1 - most of the audience is upper class £1.2k average annual spend on beauty - audiences also believe masculinity is changing 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? They host events about stars who are moving the culture forward and are changing the way we think. This suggests that their audiences want change and believe in modern masculinity. 5) Still on page 3, what d...

GQ - Language & Representation blog tasks

Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest - This links to out CSPs as they are interesting to most audiences as they have information about celebrities and general fashion. Special Interest - This also links to the CSPs as the fashion side, which focuses on high end brands, is targeted to a smaller, more sophisticated audiences. Professional - I think these CSPs may link to this genre as it may be targeted to those in the fashion industry. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They seek audiences who are achievers and seekers and do this by carefully selecting their cover stars. They also mention a variety of topics in their coverlines such as politi...

Magazine practical task

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  Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Colour Scheme: Red and black here connotes a sense of rebellion but also femininity as red has been associated with romance. Makeup:  Her makeup is simple connoti...

Advertising and Marketing index

1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP