Media blog 1 - exam

  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Beyoncé “Why Don’t you Love me?” And Pan An. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? I believe that it shows that sexism still exists and feminism is still needed to stop woman from being sexualised for the “male gaze”. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism: A movement aimed at defining, establishing and defending women's rights and equality to men. Post-feminism – An ideology in culture and  society that society is...

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? After experiencing sexism herself, and realising its a problem for everyone, she created the website so people can share their experiences. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It proves that feminism is still needed as it shows the various negative encounters women go through. 3) Why was new technology essential to the success of the Everyday Sexism project? It uses the internet so that people around the world can take part. 4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the future of feminism? I believe that feminism will still be needed in the future as changing a societal view that women should take a “compliment” would take years and thing...

  Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? They create meaning in pieces of media texts and communicates different ideas to an audience. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? In this example it shows how editing can create different meanings through rerepresentation as it could frame Middleton to have a drinking problem or just having a drink depending on the editing. 3) Summarise the section 'The how, who and why of media representation' in 50 words. When looking at representations in media texts we should look at how, who and why they have been represented like this as producers consider their audience, genre, narrative and institutional remit. After this consideration, producers use a variety of media lan...

  Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 128: Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets.  You can  find it online here - you'll need to log in using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated? Regulations are rules that media industries need to follow to operate fairly. 2) What is OFCOM responsible for? OFCOM regulates broadcast media such as TV and radio. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? I think the most important are the watershed, protecting children and impartiality. I believe out of the 9 broadcasting codes, these three consider the safety of audiences more compared to the other broadcasting codes. 4) Do you agree with OFC...

Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits are changing, meaning PSB has to adapt. 2) Read page 4. How has TV viewing changed in recent years?  Fewer people now watch live television as people want to watch at a time that is suitable for them. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  People value the trustworthiness of PSB and its values. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.  the BBC’s revenues from the licence fee have fallen by an average of 4% each year This shows how each year the audience of PBS, like the BBC, falls perhaps due ...

  1) What does the term 'Cultural Industries' actually refer to? This refers to the creation, production and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? He identifies that societies in which cultural industries are highly profitable tend to to be societies where large companies make a lot of profit. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? Companies compete with other companies so they do this to secure and satisfy audiences by making shocking content that is unique compared to their competitors. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? Risky business, creativity versus commerce, high production costs and low reproduction costs, semi-public goods. 5) Why are so many cultural industries a 'risky busines...