Media blog 1 - exam

Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Repair its relationship with Black consumers after a racist scandal about rapper SZA but also spread awareness on the influence Black culture has on mainstream beauty. 2) What scenes from the advert are highlighted as particularly significant in the articles? A white person applying a cut crease, three drag queens doing their make up. This is significant as it highlights how double consciousness works in a modern society where there is racial harmony. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN Hulu, HBO Max. 4) Why does the Refinery29 article...

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief that native people are inferior to white colonizers. 2) Now look at the second page. What is postcolonialism?  The lasting impact of colonialism on modern society. 3) How does Paul Gilroy suggest postcolonialism influences British culture? It has caused the criminalization of immigrants as they cannot come to terms that their previous power is not the same anymore. 4) What is 'othering'? When we identify something as being different or alien from out society.  5) What examples of 'othering' are provided by the article? Labelling others as "illegal immi...

Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Women are represented as objects and the Score advert reflects this as the women in the image are shown as prizes for his new hair. 2) What representations of women were found in post-war British advertising campaigns? Women were represented as a domestic house wife who works to care for her husband. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? Yo...

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? He gives examples of girl boss icons and men being more open and sensitive to their problems. 2) How does Gauntlett suggest the media influences the way we construct our own identities? The media allows us the pick and choose things that form our identity.  3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Older generations are less tolerant to liberal values in comparison to younger generations. Whether it's good or not depends on a persons political or personal views. 4) Why does Gauntlett suggest that masculin...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep it confidential). WWW: Sanjivani, your overall effort was good. A huge improvement compared to you're last media assessment! Q2 response was spot on - knowledge and understanding of media ownership was clear Next Steps: 1) Q3 - not covering all areas of both sides of the argument - see mark scheme for further ideas. 2) Q4 - although you are asked to choose a side, consider other media effect theories which are less damaging with examples. 30/43 B  2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  1) The British flag (Union Jack) constructs a meaning of Great Britain, traditional power and the  monarchy. For some audiences, it will also offer connotations of Stormzy’s place as a British  cultural ic...

  The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has included more homosexuality as well as images of gender and sexuality that are ambiguous.  2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were stereotyped to be subordinates and during wartime, glamorous workers 3) How did the increasing influence of cl...