Media blog 1 - exam

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube has  democratised media creativity as ordinary users are now able to upload their own content and become prosumers (producers and consumers). This means everyone can become producers due to social media allowing for audiences to easily create content.  2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube and social media act as a form of " Americanisation" or cultural imperialism as they make up majority of the internet and therefore influence and share US cultural references, language and attitudes.  3) How do influencers reinforce c...

Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The internet is open to innovation such as emails for easy communication, searching up things on websites for information, Spotify and YouTube as sources for entertainment.  2) What are the negatives or dangers linked to the development of the internet? The internet is dangerous due to its lack of regulations and moderation. For example, spamming of scams but also harmful images of child abuse and other dangerous content. Due to a lack of mod...

  1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 5) Magazines: The Gentlewoman - Language and Representations 7) Magazines: Industries - the appeal of print and independent magazines 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 6) Magazines: The Gentlewoman - Audience and Industries

1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? An independent print magazine is defined as being   “published without the financial support of a large corporation or institution in which the makers control publication and distribution…“independent” in spirit due to a maverick editor or publisher who leads the magazine in an exploratory, noncommercial direction” (Thomas 2007 40). 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Hamilton (2013) suggests “ A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” Meaning print magazine isn’t truly dying out as independent magazines are still thriving and growing in this form. 3) Why does the article suggest that independent m...

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).  WWW: Sanjivani, a very good performance overall for this paper. Your Q1 was very detailed and demonstrates strong ability to analyse an unseen text. EBI: Not enough development for Q2 - you need to respond more to key words in the question. Some gaps in knowledge with media terminology e.g. Q5.  Mark: 29 Grade: B 2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory: • this advertisement makes heavy use of what Neale describes as ‘instances of repetition’, where  familiar tropes and imagery are used to engage w...

1) Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  The magazines style has a minimalistic art house style acts as a bold statement that focuses on success which is different from typical traditional women's life style and fashion magazines which have complex designs.  2) What representations are offered in the Gentlewoman?   A wide range of representations of womanhood are used in The Gentlewoman which either reinforce or subverts stereotypes and gender performativity as the magazine is about modern society but also is a life stye magazine about how women should conduct their lives.  3) List the key statistics in the article on the average reader of the magazine.  - Readers average salary of £87k - 61% of readers are age...