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Gender, identity and advertising: blog tasks

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? He gives examples of girl boss icons and men being more open and sensitive to their problems. 2) How does Gauntlett suggest the media influences the way we construct our own identities? The media allows us the pick and choose things that form our identity.  3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Older generations are less tolerant to liberal values in comparison to younger generations. Whether it's good or not depends on a persons political or personal views. 4) Why does Gauntlett suggest that masculin...
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Media MIGRAIN Assessment 2 learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep it confidential). WWW: Sanjivani, your overall effort was good. A huge improvement compared to you're last media assessment! Q2 response was spot on - knowledge and understanding of media ownership was clear Next Steps: 1) Q3 - not covering all areas of both sides of the argument - see mark scheme for further ideas. 2) Q4 - although you are asked to choose a side, consider other media effect theories which are less damaging with examples. 30/43 B  2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  1) The British flag (Union Jack) constructs a meaning of Great Britain, traditional power and the  monarchy. For some audiences, it will also offer connotations of Stormzy’s place as a British  cultural ic...
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Blog tasks: Representations of women in advertising

  The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has included more homosexuality as well as images of gender and sexuality that are ambiguous.  2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were stereotyped to be subordinates and during wartime, glamorous workers 3) How did the increasing influence of cl...
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Introduction to advertising: blog tasks

Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. They use Uses and Gratifications in their narrative as the Marmite Gene Project focuses on entertaining audiences which makes them interested about how the product is really like. 2) What persuasive techniques are used by the Marmite advert? During the 1970s it was marketed as a family product which suggests that everyone is using the product in their daily life. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? That advertising seeks to...
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MIGRAIN Final index

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)   Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism: Factsheet questions and film trailer analysis 7)   Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19)  Representing our...
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Collective identity and representing ourselves: blog tasks

Task 1: Media Magazine article Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you: We all construct an image to communicate who we are. I think therefore I am: In the past, our social status defined our identity and groups we are in From citizen to consumer: Products sold to audiences were marketed as it being something they needed and wanted. The rise of the individual: People began to go against conservative values of the past and express individuality  Branding and life style: Brands started associating personality with a product 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? This expression means that modern media prefers a products aesthetics rathe...
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Blog tasks: Ideology

  Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. In this world, ideology of the people is seen to be controlled by those in power.  2) What view of capitalist ideology is presented in the Hunger Games films? It presents the capitalist view as greedy as the Hunger Games shows the significant difference between the poor and rich which overall presents the capitalist ideology as negative. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It suggests that the media can embed fear or any ideologies into the audiences as in the films they record executions to maintain fear in the people.   4) What is  YOUR  op...
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