Collective identity and representing ourselves: blog tasks
Task 1: Media Magazine article
Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here.
Complete the following tasks on your blog:
1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
Complete the following tasks on your blog:
1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
- Who are you: We all construct an image to communicate who we are.
- I think therefore I am: In the past, our social status defined our identity and groups we are in
- From citizen to consumer: Products sold to audiences were marketed as it being something they needed and wanted.
- The rise of the individual: People began to go against conservative values of the past and express individuality
- Branding and life style: Brands started associating personality with a product
2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
This expression means that modern media prefers a products aesthetics rather than its value and meaning.
3) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
This theory suggests that society is now heavily saturated by media meaning audiences cannot experience the real world.
4) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
In my opinion my social media fairly shows who I am as I like to share my interests, which I believe is a huge part of my identity, without being ashamed.
5) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I believe that data mining is unethical when people have not consented but most of the time we don't read over terms of services and still provide consent. Furthermore, data mining may have positives such as the fact it provides us suggested content depending on our preferences.
Task 2: Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity. Our Media Magazine archive is here.Task 3: Representation & Identity: Factsheet blog task
Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. The Factsheet archive is available online here - you'll need your Greenford Google login to access. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:
1) What is collective identity? Write your own definition in as close to 50 words as possible.
3) How has new technology changed collective identity?
4) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
In my opinion my social media fairly shows who I am as I like to share my interests, which I believe is a huge part of my identity, without being ashamed.
5) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I believe that data mining is unethical when people have not consented but most of the time we don't read over terms of services and still provide consent. Furthermore, data mining may have positives such as the fact it provides us suggested content depending on our preferences.
Task 2: Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity. Our Media Magazine archive is here.
- Audiences use the media to construct their identities
- The media provides a diverse range of representations for audiences to choose from
- Agrees with Mulvey's Male Gaze Theory
- Audiences are active in processing media
Collective identity is identity which multiple individuals share as they have similar traditions, values and understanding of the world around them.
2) How does James May's Top Toys offer a nostalgic representation of Britain?
2) How does James May's Top Toys offer a nostalgic representation of Britain?
It shows Britain's loss in the modern world when it comes to community and imagination.
3) How has new technology changed collective identity?
New technology has given the resources for people to create their own cultural productions and network with others within their collective identity.
4) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
4) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
"Make and Connect Agenda" - audiences now create their own identity which is then shared to form a collective identity
5) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
5) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
A fan had created their own Facebook group which other fans joined which is an example of collective identity in online communities.
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