Media blog 1 - exam

Part 1: Media Factsheet reading Use  our brilliant Media Factsheet archive  to find Factsheet #90  Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the  existence of universal structures underlying the surface  differences and assumed randomness of various cultures, stories  and media texts. For example, this theory suggests that there are  ‘structures’ inherent in narratives, so patterns can be observed  even across texts that appear to be unconnected. 2) What are binary oppositions, and why are they important? Two things in a media text that contrast, e.g. old and young. It allows us to represent society's beliefs through symbols in media texts. 3) How do genre and auteur theory link to structuralism? We can look at common patterns producers use in a genre. Th...

  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in  last week's lessons on Reading an Image and media codes  (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred : They are inclusive to everyone, no matter your history Negotiated : It's strange that they emphasise criminal history. Oppositional : This advert reinforces stereotypes of black people and is racist. 2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? Preferred : That the quality of the car is good Negotiated : That because it's high quality, it may be expensive Oppositional : They can only use the product in certain areas. Remember to  highlight  or  bold  any media terminology you are using. Part 2) Reception theory factsheet #218 Use our extremely useful A Lev...

1 ) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson:  Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical Codes: In this advert, intense lighting from above is used to communicate to us that hes serious about accepting his identity. Furthermore, the close up onto his face further emphasises this intensity and passion he has. The monochrome colour shows authenticity as it reflects the belief how how the world is in black and white which therefore reflects his honest past in true colours. Additionally, the staged shot shows how there is direct address to the audience to be honest about their own past just as he has. The two halves of a picture shows how his past has formed his present identity. Verbal Codes: Within the anchorage text , the o's are shaded in which connotes gunshot wounds. This communicates that his own speech and langu...