Media blog 1 - exam

1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)   Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism: Factsheet questions and film trailer analysis 7)   Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Wallace and Gromit in the curse of the Werewolf-Rabbit: Equilibrium: Before the rabbits ate the vegetables for the  Giant Vegetable competition  Disequilibrium: Having to solve the problem of rabbits eating the vegetables and then Wallace turns into a man-rabbit New Equilibrium: The rabbit problem is solved and Gromit saves Wallace 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. We see people socialising in day light after leaving their home, signalling to us that it’s morning (temporal marker). The show looks like it was set in England as the architecture is the same to English buildings (geographical marker...

Task 1: Genre factsheets 1) What example is provided of why visual iconographies are so important? They are important to indicate a genre. 2) What examples are provided of the importance of narrative in identifying genre? Star Wars and Star Trek 3) What are the different ways films can be categorised according to Bordwell?  Period or country, director or star, technical process, style, series and audience. 4) List three ways genre is used by audiences. Audiences use genre to give them expectations of other films, compare different media texts under the same genre and to be able to reject a text with their previous knowledge of that genre. 5) List three ways genre is used by institutions or producers. Attracting an audience and marketing texts. Read  Media Factsheet 126 - Superheroes: A Genre Case Study  and answer the following questions: 1) List five films the factsheet discusses with regards to the Superhero genre. Scott Pilgrim vs The World, Super, Spiderman, Green Lan...

Part 1: Media Factsheet reading Use  our brilliant Media Factsheet archive  to find Factsheet #90  Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the  existence of universal structures underlying the surface  differences and assumed randomness of various cultures, stories  and media texts. For example, this theory suggests that there are  ‘structures’ inherent in narratives, so patterns can be observed  even across texts that appear to be unconnected. 2) What are binary oppositions, and why are they important? Two things in a media text that contrast, e.g. old and young. It allows us to represent society's beliefs through symbols in media texts. 3) How do genre and auteur theory link to structuralism? We can look at common patterns producers use in a genre. Th...

  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in  last week's lessons on Reading an Image and media codes  (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred : They are inclusive to everyone, no matter your history Negotiated : It's strange that they emphasise criminal history. Oppositional : This advert reinforces stereotypes of black people and is racist. 2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? Preferred : That the quality of the car is good Negotiated : That because it's high quality, it may be expensive Oppositional : They can only use the product in certain areas. Remember to  highlight  or  bold  any media terminology you are using. Part 2) Reception theory factsheet #218 Use our extremely useful A Lev...

1 ) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson:  Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical Codes: In this advert, intense lighting from above is used to communicate to us that hes serious about accepting his identity. Furthermore, the close up onto his face further emphasises this intensity and passion he has. The monochrome colour shows authenticity as it reflects the belief how how the world is in black and white which therefore reflects his honest past in true colours. Additionally, the staged shot shows how there is direct address to the audience to be honest about their own past just as he has. The two halves of a picture shows how his past has formed his present identity. Verbal Codes: Within the anchorage text , the o's are shaded in which connotes gun shot  wounds. This communicates   that his o...