Media blog 1 - exam

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube has  democratised media creativity as ordinary users are now able to upload their own content and become prosumers (producers and consumers). This means everyone can become producers due to social media allowing for audiences to easily create content.  2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube and social media act as a form of " Americanisation" or cultural imperialism as they make up majority of the internet and therefore influence and share US cultural references, language and attitudes.  3) How do influencers reinforce c...

Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The internet is open to innovation such as emails for easy communication, searching up things on websites for information, Spotify and YouTube as sources for entertainment.  2) What are the negatives or dangers linked to the development of the internet? The internet is dangerous due to its lack of regulations and moderation. For example, spamming of scams but also harmful images of child abuse and other dangerous content. Due to a lack of mod...