Preliminary exercise learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

32/40

WWW: Sanjivani, this is a strong attempt from you, well done! Your Q1 was spot on and your Q2 was effective at communicating how magazines have been impacted by digital print. 

EBI: Revise media affect theories and consider their relevance to the CSPs which you have studied. More examples for Q3 would have strengthened your response. 

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

- This includes politics, economics, crime, sport and entertainment. The BBC’s remit demands that it offers informative content to all audience demographics and this helps fulfil its remit for reaching teenagers and young adults with news content.

- This includes politics, economics, crime, sport and entertainment. The BBC’s remit demands that it offers informative content to all audience demographics and this helps fulfil its remit for reaching teenagers and young adults with news content.

- Detailed examples

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:
  • Gerbner's Cultivation theory: useful or not useful? Why? - Useful as we understand why audiences believed the radio play as they were frequent viewers of usual radio
  • Frankfurt School's Hypodermic Needle model: useful or not useful? Why? -  Its not useful as it is widely discredited for considering audiences as "empty vessels" rather then considering their own thinking processes when consuming media
  • Stuart Hall's Reception theory: useful or not useful? Why? - More useful than traditional explanations as it explains a range of readings and reactions which suggests audiences are all different 
4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:
  • Introduction: one sentence answering the original question and laying out your argument clearly.
  • The Gentlewoman is much more successful with coping with digital media compared to GQ.
  • Paragraph 1 content/ideas: 
  • How The Gentlewoman is successful
  • Niche audience - audiences prefer high quality 
  • Shirky's end of an audience is subverted
  • Paragraph 2 content/ideas:
  • The GW is successful as...
  • Collective identity
  • Diversification into in-person meet ups - Hesmondhalgh 
  • Hype is built
  • Paragraph 3 content/ideas:
  • GQ is not successful
  • Mainstream audience rather than niche
  • Harder to maintain audience - no collective identity
  • Paragraph 4 content/ideas:
  • GQ is becoming more liked
  • Use of convergence - social media, online issues of magazines
  • Focus on content that is relatable to the average audience rather then upper-class content
  • Conclusion: sum up your argument a final time in one sentence
  • The Gentlewoman is much more successful in maintaining their audience by taking advantage of digital media whereas GQ is being directly impacted by digital media.

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

- Adding examples into my answers and making sure that they are in detail and that I am explaining how they relate
- Going over theory and understanding how the apply to the CSPs
- Being more clear in my answers and managing my time so I don't have to rush questions to maintain clarity

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